For details on all of the previous steps, look at previous blogs. Step 1: Know yourself. Step 2: Develop a genuine love or acceptance of yourself. Step 3: Expand your knowledge. Step 4: Appreciate the differences. Get perspectives on different values and cultures. Step 5 is to be open, genuine, and positive. Step 6 is to develop a genuine love or at least acceptance of other people. Step 7 is to pay attention to the first five seconds. Step 8 is to pay attention to the second encounter. Step 9 is to Make it all about them. Step 10 is Food and Drink. Step 11 is create networks.
Now that you have all of this vital information in your contact database, use it. Send out cards for birthdays and anniversaries. Send out thank you notes. Although much of this can be done electronically, I prefer to send handwritten notes. People receive so few handwritten notes these days, that they will likely read it and respond in a positive way. People are so overwhelmed by email, your message may be sent to spam or deleted without being read. Send notes congratulating your contact on a new project, a new job, a big win for their college team, or an award.
Send them links to cool websites or articles. Again, this contact should not be self-promoting. Make it all about them and send them things that they would be interested in reading or seeing. I met an engineer at a design company. We talked briefly and he mentioned to me that his wife was the CEO of Children’s Healthcare in Atlanta. He gave me his card, and I put him in my database. I remembered what he told me. A week later, there was an article in the paper saying that Children’s Healthcare was named one of the top pediatric hospitals in the country. I sent him an email giving him a link to the article and said that he must be very proud of his wife. I have done a lot of work for this company.
There are also some very nice, free CRM (Customer Relationship Management) software out there. I use Zoho. It’s a great way to keep up with all of your follow ups.
If you want more information on the 12 steps to great relationships, click here: http://www.amazon.com/Relationship-Skills-Tough-Brent-Darnell/dp/0979925827/ref=sr_1_1?ie=UTF8&qid=1326056211&sr=8-1
And for all Amazon Prime members, you can borrow the Kindle edition for FREE!