How To Get Your Book Out of Your Head and Into the World

January 30, 2012

Publishing a book seems daunting.  But a published book helps with speaking, teaching, and establishing your credibility.  And the world of publishing is changing.  The traditional route of submitting your book to an agent and/or publisher and letting them bestow grace on you to publish your book is long gone.  I had some publishers interested in my book, and they wanted to pay me in the range of five to ten percent.  “So what do I get for that?”, I naively asked.  They said, “Nothing.”  They do no promotion, no advertising, no book tours.  They just do a run and put it into bookstores.  When is the last time you bought a book at a bookstore?  So they make 90% off your blood, sweat, and tears.  It didn’t seem fair.  That has all changed.  Self publishing used to be reserved for little old ladies writing their poetry books.  Not any more.  The stigma of self publishing is gone.  If you produce a high quality book, no one cares how it is produced.  Many famous authors are going the self publishing and publish on demand route.

So with that in mind, I entered the world of self publishing and publishing on demand (POD).  Let me tell you how it works:

Step one:  Write the book. Can’t really help you here.  You do actually have to write the book.  I meet people all the time who say they have a book.  I ask them the title and how can I buy it so I can read it.  Then, they put their finger to their temple and reply, “It’s right here.”  Sorry to be the bearer of bad news, but if it’s in your head, it’s not a book.  There are many good books on writing out there.  To be a writer, it’s sort of like being anything else.  You have to actually write.  When I write, I write 12 to 20 hours a day for a long weekend.  It just kind of pours out of me.  If I’m having trouble, I let it cook some more in my subconscious.  Find out how you write and write that book!

Step 2:  Design:  Once the book is written, then you have to get it put into a book format.  I highly recommend a guy named Tudor Maier.  He is very talented and is not expensive.  He designed all of my book covers.  Search for G. Brent Darnell on amazon to take a look.  His email is maiertudor@yahoo.com.  But there are many ways to do this as well.  Post your book on elance.com and let folks bid on your book design.  That’s how I found Tudor.

Step 3:  Publish:  Now enter the world of Publish on Demand (POD).  I chose Lightning Source from Tudor’s recommendation.  He said that Lightning Source had the best quality.  You sign a pretty scary contract and set yourself up as a publisher.  After that, you upload your book onto their website.  They do a proof which you can view online.  This process costs a few hundred dollars depending on the book size.  Once you approve that, they will upload to many online websites including Amazon, Barnes & Noble, and dozens of other sites all over the world.  You give these online booksellers a wholesale price of 20% less than the list price.  Lightning Source takes around 25% for the printing costs depending on the book size.  So you are making around 55-60% on your book instead of 5-10% that a publisher would have given you.

Then, when someone places an order for your book, Lightning Source fills the order.  They have publishing arms in Tennessee to cover the Americas, in the UK to cover Europe and Africa, and in Australia to cover Asia.  So no matter where your order is placed anywhere in the world, they fill it.  Then, they cut you a check once a month for whatever you have sold.  There is a 90 day lag on release of publisher funds, but it’s still a great deal.  You can also order books as the publisher and only pay printing costs.  My book, The People Profit Connection, costs me around $3 each whether I order one or 10,000.  The list price is $14.95, but I can sell them for whatever I want.  I can also ship them directly from Lightning Source to a company or wherever I am speaking or teaching.

In addition, if you want to get into the world of e-publishing it is much the same.  Tudor can translate your books into all of the ebook formats or you can upload your book (in Word format) to Smashwords.  They reformat it to all of the ebook formats and sell it on their website.  Again, they take a small percentage and send you a check.  My ebooks sell for around half of my paperback books.  But keep in mind, you can set any price you want.  There is a woman on amazon who sold a million copies of her ebook that listed for 99 cents.  Even if amazon got half, you do the math.

Then, marketing books is easier now with social networks and the internet.  Give people copies of your book in exchange for a review on amazon.  Check out my reviews on The People Profit Connection on Amazon.  Peer reviews are the most powerful way to convince someone to buy your book.  Also, always do the “look inside the book” feature.  People are much more likely to purchase if they can look inside.  I have a Facebook page set up for each book and I have asked folks to “like” it.  When you get a good review, tweet and post it on your social networks.  Blog on the subject in your book and direct folks to the web pages where they can browse and buy.  Whenever you speak or teach, let people know about your books.  Offer to speak for less or free if they buy books for everyone or allow you to sell books before or after the speech.

So there it is.  It’s not hard.  You just have to do it.

I wish you the best with your publishing.

By the way, my book, The People Profit Connection (audio or pdf) is available for a free download from my website until February 1st!  So hurry!  www.brentdarnell.com , click on the download center, register and create a profile, and download away.


Thursday’s BDI Buzz: Primal Safety Coloring Book

August 18, 2011

This week’s “Buzz Book” is such a neat concept! There’s no trickery—it’s exactly what it sounds like, a coloring book. But read on, there is a connection between construction work and coloring books that makes a lot of sense.

Brent’s not implying that construction workers should be picking this up on their lunch hour with a box of crayons. Instead, this book is intended to facilitate the very important conversation about work safety with your children, grandchildren, nieces and nephews.

There’s no arguing that technical careers hold a daily safety risk unparalleled to any other job. And just as much as it’s important for the workers to know and practice good safety habits, it’s equally as important that the youth in their life begin to understand these same habits from an early age. Whether they follow in their family’s footsteps and continue a career in the construction industry, or are simply in a car that drives by a construction site one day, the lessons learned in this book are important. These safety skills are applicable to any career and help to foster a mindset of safety and caution. Furthermore, when a worker shares this with someone close to them, they’re going to remember these same principles the next day on the job and the importance they carry in keeping them safe and bringing them back home to their family.

The best part about this book isn’t just the great graphics, fun captions or that it’s written in both English and Spanish—it’s that all proceeds of this coloring book goes to help the families of those who have been injured on construction projects in the memory of Brent’s father, Bob A. Darnell.

Buy it here!


Thursday’s BDI Buzz: Big Mama’s Country Cookbook

August 11, 2011

We’re buzzing over this week’s book for a whole new reason—it’s delicious!

This book is so much more than a collection of recipes. It’s a collection of memories, the snapshot of a lifestyle and the history of an entire family portrayed through the love and enjoyment of “down-home” Southern cooking. Brent was born and raised in the Deep South—Mobile, Alabama to be exact. Understanding the culture of this Southern community is key to appreciating the pages and pages of recipes that follow. In Brent’s words, “Mobile is a place where people have names like Bubba, Shirley Boy, Booger Red, Cotton, Snort, Bubby and Aunt Vila (pronounced Aint Vila). People live in shotgun houses and “set” on front porches.”

The only thing more vivid than this colorful description of Brent’s childhood is the irresistible aroma your mind creates while reading through the recipes. This cookbook offers everything from simple and practical recipes like “Clean Out the Cupboard Vegetable Soup” to more adventurous ones like “Ben’s Gumbo.”  There are recipes you’ll be dying to try like “Nanny’s Fried Sweet Potatoes” and things you may never have heard of like “Esther’s Mayonnaise Cake.” But one thing is pretty certain– every recipe in here is as delicious as it is Southern.

While the recipes may make up the content of the book, it’s the memories and history you can sense behind each dish that make up the heart of the book. Readers may not have the same Southern upbringing as did Brent, but this is a book everyone, whether brought up in the East, South, North or West, needs to add to their personal library!

Buy Big Mama’s Country Cookbook here!


Thursday’s BDI Buzz: Stress Management, Time Management & Life Balance for Tough Guys

August 4, 2011

We’re still buzzing over the Tough Guy series! This week looks at a book that addresses three of the industry’s most common obstacles that lead to burnout and weigh on an employee’s health and happiness.

Continuing with the Tough Guys series, this particular book offers some of the most immediately applicable advice. Construction workers endure physically and mentally strenuous work environments. In addition, they’re often working on a tight deadline that keeps getting tighter regardless of project set-backs. Throw in finding time for family, eating healthy and getting enough sleeping and there just aren’t enough hours in the day. So you can see how easily stress and poor habits can easily get out of control…

What this book successfully provides is a no nonsense guide to exactly what’s in its title: stress management, time management and life balance. The book really gets through to even the “toughest” of readers by first examining what your stress is doing to your mental and physical well-being. There are some great testimonials from people who didn’t know their sluggishness, headaches and other health issues were actually related to a completely non-physical cause, stress (all testimonials can be found at http://www.brentdarnell.com). By heeding to Brent’s advice in this book, we can all learn to better identify and manage stress, make better use of our time and find a balance between work, family and what we are most passionate about.

Buy it here!


The New BDI Blog

August 1, 2011

Welcome to the NEW home of the Brent Darnell International (BDI) Blog. Formerly found HERE, you can now follow and stay up to date with all the BDI Blog’s postings on Word Press. Comments & ideas are always welcome additions to the discussion and we hope to hear from you soon!

COMING SOON….each Thursday will feature a review and sneak peak of one of Brent’s newest books. Be sure to check back this Thursday for the review of Stress Management, Time Management & Life Balance for Tough Guys!”

And as always, you can browse Brent’s entire book collection, including the best-selling People-Profit Connection, right here.